Research On The Communication Strategy Of Micro Documentary From The Perspective Of "Knowledge Gap Theory"

From the portal era to the web2.0 era,and then to the mass communication era,new technologies have led and promoted media integration and innovation.The media information environment guided by the era of smart media promoted the birth of the "micro-era",enriching people’s thinking fields,and "micro-video" and "micro-social" gradually entered the public’s field of vision.The era of smart media is an era of world interconnection.The development of smart technology promotes innovation in the media industry.New media technologies continue to substitute the issue of "knowledge gap" into it,and present varying trends in various fields,which arouses scholars to think widely.As an emerging product of the development of the new media era,micro-documentaries have been widely disseminated and received in the Internet space with their refined cultural characteristics.Based on the comparative study of traditional documentaries and micro-documentaries at home and abroad,this paper explores the characteristics and characteristics of micro-documentary communication in the era of intelligent media based on the "knowledge gap theory",analyzes the ecology of micro-documentary communication,existing problems and causes,and proposes corresponding strategies.This has certain significance for the research and practical creation of micro-documentaries.Between the length of the traditional documentary and the heavy cultural structure,the micro-documentary has been widely recognized by the audience in terms of content production and dissemination operations,greatly reducing the production and reading time,and at the same time,expanding the distribution and reception to a certain extent.space.However,this process did not fully reflect the shrinking trend of the "knowledge gap" in the production of micro-documentaries.On the contrary,the problems based on multi-dimensional perspectives are more obvious.And with the rapid development of media technology in the new media environment,the application of "algorithms","big data" and other technologies based on artificial intelligence technology has once again highlighted the problem of "knowledge gap" and the resulting "digital divide" and other issues It also poses certain challenges for the spread of micro-documentaries under the guidance of the "knowledge gap theory".In this environment,the dissemination efficiency of micro-documentaries has been continuously improved,and the quality of content production has been questioned.The mechanism of media technology on users has gradually improved,and the structure of documentary micro-narrative expression has begun to change: the development of diversified forms of creation,the diversified expansion of communication channels,The "knowledge gap" differences brought about by traditional documentaries on the basis of the popularization of content in the dissemination of micro-documentaries are also more prominent in the "intelligent media age".