Research On The Application Of Color Elements In VI Design In Cosmetics Brand Promotion

In this paper, the application of VI visual identity design in brand is studied. First through the study of the development of the brand at this stage to emphasize the importance of VI visual identity design for the development of enterprises and the sales of products. We know that the visual recognition of the transmission effect and appeal is the most intuitive, the most specific, the most powerful and most effective. Through image recognition, can full performance of enterprise business philosophy and enterprise spirit, personality characteristics, so that the public can clearly understand the enterprises to convey the information, so as to achieve the corporate identity and establish a corporate image. Each enterprise in China, has recognized the importance of VI design, and actively import and implement the VI visual recognition design system, and achieved very good results, greatly improve the enterprise image. Under the condition of market economy, the most important task is to study the way of management, to gain economic benefit, but at the same time pay attention to training and shaping the public image of the enterprise. Shaping a good image of the enterprise is not only conducive to the recognition and trust of consumers, but also an important symbol of a healthy mature enterprise. With the growing diversity of the economy, people have begun to pay more attention to the importance of corporate image design. VI visual recognition system as the most intuitive and the most practical, most has the dissemination strength and the power part, the corporate logo, and other basic elements, with a strong policy and management system to effectively extend, the formation of enterprise inherent in the visual image, through the visual symbol of the reunification of the design to convey the spirit of enterprise and business philosophy, effective promotion of the enterprise and the product visibility and shape. Through access to the relevant information with the VI design, analysis of the relationship between corporate brand development, the system describes the basic overview of VI, and VI in today’s social development trends are analyzed and discussed. Specific content including VI of the origin of the concept, how to carry on the VI design, VI design principle, and carries on the analysis to the typical case of VI design, from the actual economic management, economic benefits and other aspects inspects VI design of the importance of brand shaping. In addition, the paper also analyzes the role of color in the brand creation and the application of research, and based on their own practice of VI design in the brand promotion of the value of the analysis.