Research On The Construction Of Credibility Of Grass - Roots Government In The New Media

The grass-roots government credibility is that local governments in administrative activities,through duties, abide by the public commitments ways and means to get public recognition, theability to support and trust.The grass-roots government contact the people the most closely, themost directly and the most frequently. The level of grass-roots government credibility directlyaffect the status and image of the party and the government in the mind of the people. The newmedia of taking network as the core promoted the democratization process of our governmentpowerfully and played an important role on the construction of our government credibility.Thenew media brought positive effects to the grass-rooted government credibility, however, it alsobrought negative effects. This paper is mainly through the study of the related theory ofgrass-roots government credibility issues in the new media era, referred to the analysis of thecase, combined with the practical work, analyzed the current situation of grass-roots governmentcredibility, and found out the reason for the decline in the age of new media credibility, thispaper puts forward some targeted countermeasures and suggestions on this basis. This papermainly has four parts: The first part is the introduction part, which state the writing purpose andsignificance of this paper and determine research ideas and methods through the analysis ofselected topic background and the domestic and foreign research present situation. The secondpart analyzes relevant theories, firstly, the concept of new media age-related analysis and to bedefined, and then analyzing the characteristics of this new media age, and to be summarized.Analysis and statement on the concept of government credibility and grass-roots governmentcredibility and elaboration the connotation and features. Combining with the domestic andforeign relevant theories, narrating comprehensively the evaluation index of credibility, whichLaid the foundation for the third part through the index to analyze the government credibilityproblem. The third part analyze the current status of grass-roots government credibility throughan empirical analysis of the typical cases. Based on the actual emergency as an example, fromthe analysis of each main body’s behavior in the event of occurrence and development,understanding and discuss from different angles, concluding and summarize the reason ofproducing network public opinion crisis and causing the loss of government credibility in theprocess.This laid the foundation for the fourth part to put forward and strengthen the constructionof grass-roots government credibility.The fourth part summarized the reasons for the loss ofcredibility of the government’s grass roots, found out the difficulties of rebuilding the grass-rootsgovernment credibility, and combined with the background of new media era, explore the correctway of building the grass-roots government credibility, explore to establish a long-term mechanism.