The Research Of Public Communication&To Promote Grass-roots Government Credibility

Public communication is the grass-roots government and the masses through the use of certain communication channels of communication for information transmission and exchange,to achieve mutual understanding,mutual support and cooperation,which is an interactive process contributes to the harmonious development of the relationship between the two sides.It plays a key role in promoting the credibility of the grass-roots government.With the rapid development of China's market economy and democratic politics advancement,freedom,democracy,fairness and justice of the people inside,people put forward higher requirements for the grass-roots government supply of public goods and public services.At the same time,the grass-roots government is in the front line of the government work system,and has a close connection with the masses.This special relationship decides that we must pay attention to the communication between the grass-roots government and the masses.However,in the process of communication,due to the lack of communication between the main driving force,lack of authenticity and innovation of communication information,there are instability and singularity in communication channels,lack of effectiveness and flexibility of communication,lag and imbalance of communication feedback,making the grass-roots government and the communication between the masses were hampered,exacerbated the relationship between the two discord.so we should cultivate rational communication subject,enhance the main body to participate in communication level;increase and optimize the public communication carrier,to ensure the smooth flow of public communication channels;Integration of diversified information resources,rich public communication content;improve the communication system,to achieve the standardization of public communication measures to enhance public communication.But also to adhere to the people as the center,the overall planning,everything from the reality,equal consultation,step by step five important principles as a common process of communication through the soul,so that the public communication from the passive to the initiative,one-way to the two-way,directive to the interactive type of change,which will help build a harmonious,equal and interactive relations between the people and the public to enhance the credibility of the grassroots government.