| In recent years, the number of users growing Chinese microblogging,microblogging, social and political life of China’s growing influence. Asmicroblogging interactive, real-time and other characteristics that makepublic access to and dissemination of political information, interact witheach other significant changes in the way the government in which themanagement of the environment also will be changed dramatically.Therefore, more and more emphasis on government agenciesmicroblogging platform, the use of micro-Bo governmentdecision-making information, expand interaction with the public toenhance transparency of government work for social managementinnovation, since then, China’s microblogging politics era officiallyopened. Microblogging politics has a positive meaning, there are alsosome problems. We have a rational objective look at microbloggingpolitics, its development and a clear understanding of the currentsituation, to provide a good environment for the development andinstitutionalization of assurance, so that in the political life of our peopleto play its due role.Firstly, on the microblogging politics related concepts and theories tomake a definition and interpretation of social management innovation, network politics, the network asked the governance micro-blogging.politics have made four concepts defined and elaborated BuildingService Government and political communication theory two theoreticalbasis. Followed by analysis of micro-blogging politics of developmentstatus, from the analysis of micro-blogging politics emerginginternational, social and technical background to start to analyze threemicro-blogging politics of reasons for the development, from the sourceto grasp the politics of the development of micro-Bo situation, followedby an analysis of China’s micro-blogging politics already has formedfeatures, from the body, in the form and characteristics of threeperspective, and as a research platform Sina micro-blogging,micro-blogging government in various types and contents of example, toanalyze our micro-blogging politics presentation features, and thenexplain our microblogging politics from official micro-blogging.Micro-blogging government eventually developed to become amicro-blogging politics of development, then analysis of themicro-blogging politics since the emergence of the results achieved.This paper analyzes the development of micro-blogging politics hasproblems with some of Sina micro-blogging. Micro-blogging politicsspecific to the case as well as some of our scholars statisticsmicro-blogging politics of using the data to illustrate our micro-bloggingpolitics exist some problems. Finally, according to the issues raised and forein management experience to explain micro-blogging microbloggingpolitics as a new way of social management, the need to make the rightpath to choose, from the weaknesses of the proposed strategies andrecommendations aim to promote micro-blogging politics towardsnormalization of healthy development. |