Micro-Blogging Politics:the Innovation Research Of Party-mass Communication Path

Currently China is in the period of social transformation, the Internet brings unprecedented opportunities and challenges for the communication between the party and the masses. Now we can see that Internet makes man equipped with the feature of "e". With the arising of flat social structure, networking affinity becomes the new interpersonal relationship, interconnection and intercommunication between man and machine make the interpersonal communication communal, it is just like a circle group. Now here are632million,the first global scale Internet users express their opinions on the net at the same time, nearly600million micro-blogging users through the micro-blogging platform express their politic views and suggestions freely, so that it constitutes a huge "public library", and that is Times spawned micro-blog politics. Under this background, these are new requirements of the Times to promote the micro-blogging politics actively and to build "the online ruling party" which can warm hearts and minds of masses from their fingertips.The extension research of party-mass communication path is not accomplished at one stroke, but a long-term and in-depth study of systems engineering. Therefore, in this paper, it aims to reveal the importance of micro-blogging politics in promoting the party-mass communication path and coordinating the relationship of the party-mass in the Internet environment by researching the party-mass communication path in different age and combining with the new development of the new public mood and new public sentiment in the Internet. Then, discussed the micro-blog politics development situation, functional orientation, carrier characteristics, and investigated the current micro-blog politics’ innovation of the typical case for empirical research. At the same time, it also aims to find an efficient and convenient path with harmonious atmosphere by analyzing the problems of the modern party-mass communication path and putting forward the corresponding suggestion or recommendations so that can promote the party’s efficiency and quality in the act of serving people. So that the party communication path can extend to the Internet, become abundant on the Internet and develop on the Internet.