On Strengthening The Construction Of Credibility Of Township Government In China Under The Situation Of Deepening Reform

The township government’s credibility is a related concept in rural society between the township government and the public trust and cooperation behavior. It refers to that the township government based on its properties and administrative behavior to obtain a capacity of public recognition, acceptance and support in the rural social affairs management field. It’s a structured relational model that Whether the value orientation and administrative operation of township government could meet public recognition, acceptance and support and whether people recognize and satisfy the government administration or not. As a system of social trust resources, the township government’s credibility is an important index to measure the ability of modern government governance and administrative science; is the core of the construction of rural social governance system, is the key link of the social credit system construction; is the route one must take that actively promotes new urbanization and realizes the modernization of rural social development. The township government credibility construction was referred to a new strategic height. The study of township government credibility construction has become a long and persistent research topic of our country government rengineering.However, the credibility of China’s township governments continues to decline and the government trust resources flow away. The "trust inversion phenomenon “in rural society on the basis of the " distance paradox" is particularly prominent. The township government authority and its image was seriously damaged, and the township government credibility comes to a crisis, It is imminent to construct the relationship mode between new government and public trust. This paper through in- depth analysis of our country township government credibility building’s existing difficulties and challenges and the influence factors that caused the loss of credibility.This paper points out in the new situation of comprehensively deepen reform, the township government ‘scredibility construction should begin from the following aspects.Firstly,establish the correct values to improve the townshipgovernments’ credibility culture soft power. Secondly,strengthen the capacity of the village and towns governments to raise the level of the gove rnments’ credit behavior.Thirdly,Optimize the village and town governments’ public policy process to improve policy credibility.Fourthly,promote thetownshipgovernments’ information publicity to i mprove the governments’ consultancy credit level.Fifthly,improve thesystem of village and town g overnments’ credibility regime to improve the village and towns governments’ public credibility.In addition, The article holds that on the basis of the existing trust resources protection, we need to co nstantly explore new trust resources to improve the level of township governments’ credibility level.