Research On The Innovation Of The Working Mode Of The Communist Youth League In The New Media

The primary obligation of the Communist Youth League is to continuously consolidate and expand the youth masses basis of the Communist Party, unite and lead the youth to realize the great rejuvenation of the Chinese nation. With the development of information and the new media era, the world has changed into a more interconnected electronic network, in some extent it is beyond time and space. The youth is the main group in the application of new media in China, they are living in the modern time, enjoying the great convenience brought by new media, at the same time they are facing new shock accompanied by the new technology. New media has become an important tool for their livings, studies and works; it has a broad and profound impact on the contemporary youth ideological concept and value orientation. At present, the new media has brought important opportunities, but also challenges to the work of the Communist Youth League.The Communist Youth League shoulders the responsibility of organizing, guiding and serving the youth, as well as defending their legitimate rights. Under the circumstances of rapid development of new media, if the Communist Youth League not to follow the new characteristics, and break through the traditional working mode, it will be difficult to adapt to the changes of the time, which may lose their positions, their existence in the youth, and eventually lose youth mass basis. The Communist Youth League must embrace the challenge, innovate working mode, making well combination with youth using the concept of "requirement collection, re-organization and value guidance".This paper analyzes the characteristics of new media era faced youth groups and the challenge in Communist Youth League traditional working mode, and put forward the countermeasure and thinking of the Communist Youth League in response to new media era. How to use the new media to guide the youth to socialization, marketization, diversification, how to take active measures in WeChat, micro-blog, QQ and other new media environment to innovate working mode, so as to improve the work efficiency, strengthen the propaganda work, as well as maintain the cohesion, influence and guidance in the contemporary youth is a serious problem facing by the Communist Youth League.To solve the predicaments caused by traditional working mode, this paper raises countermeasures and cogitations to the impacts of media era, such as promote the system construction of "youth network culture", strength the develop of Communist Youth League cadre team, consolidate the "youth oriented" working ethic, establish on-line and off-line electronic commerce working system and so on.