The Research Of Innovation Management Construct Element For High-Tech Enterprise

Knowledge economy has become the mainstream of the economy development in the 21st century. As the leading industry in the knowledge economy, Hi-tech is the most powerful engine for the modern productivity. Innovation is the most valuable resource of the hi-tech enterprise. Detailed study on the innovation management in the hi-tech enterprise can help conduct the enterprise innovation and improve the success ratio of the innovation. This thesis presents the domain of the enterprise innovation management, and builds up the theoretical frame of the inscape of the innovation management in the hi-tech enterprise.Innovation management is a theoretical domain based on the theory of technology innovation, product innovation and system innovation. The specific innovation in the hi-tech enterprise is always characterized as hi-speed, hi-technology content, well-educated staff, flexible innovation team and highly out opening. Innovation management in the hi-tech enterprise must satisfy the requirements of innovation activities. The inscape of innovation management consists of product element, marketing element and integrated management element.Product itself is the carrier of the innovation activities. Product element is the core element of the innovation management. The factors that may influence the product element include technology, market, staff, financing and management. Selection of the technical orientation is the key issue in the technical management. The integrating of the marketing and technology is the key issue in the marketing management. Inspiring and making full use of the potential of the innovation staff is the key issue in the personnel management. Correctly determined input scale of the financing and its deployment is the key issue in the financing management.Marketing is the basis of all the innovation activities. Marketing element is the key element in the innovation management. Affecting factors on the marketing element include target market, product, price, sales channel and promotion. Hi-tech product has the characteristics of beingtechnically complex and application specialized. This thesis analyses the key issues in the management of the marketing elements, each of which has its own specific management methods adaptive to the hi-tech enterprise.Integrating the management elements can guarantee the effective resource configuration in the innovation management and the success of innovation. Promote the management innovation, and take the management principal part, the organization architecture, people oriented management and knowledge management as the main content in the integration of management elements.Optimization of the inscape of the innovation management is the most important component of this thesis, to implement this, NN method is a good option. The countermeasure to promote the innovation management is to establish an adaptive innovation management architecture in order to manage the enterprise's innovation activities more effectively.