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Study On The Optimization Of IR Group Corporation's Product Innovation Management System

Posted on:2007-07-23Degree:MasterType:Thesis
Country:ChinaCandidate:X N ChenFull Text:PDF
GTID:2189360182995227Subject:Business Administration
Abstract/Summary:PDF Full Text Request
The core capability of a corporate is generally described as two abilities. One is the ability which surpasses the competitors and can not be imitated. Another is the ability that the corporate could always exist in the market competition no matter how the outside world changes. These two abilities mainly incarnate the innovation ability of the corporate. In facing the economic globalization and the situation of more and more fierce market competition, a corporate can establish its advantage and stand stably in the market competition by only relying on technology innovation and unceasingly cultivated its core competitiveness. However, the product innovation is one of the key matters of the technology innovation studies to be made by the corporate.After entering into the new century, with the acceleration of the economic globalization and information globalization, the new features has occurred in the manufacturing model and market environment in the worldwide manufacturing industry, such as the product lifecycle is getting shorter and shorter and the product innovation is getting quicker and quicker. As for the display devices industry in which IR Group is involved, in today's endless emerging of new flat panel display products, the existing space for the traditional display devices is facing an unprecedented pressure. For the IR Group Co(?)poration, the problems of product innovation weakness and un-conspicuousness of research achievement and technology modification...
Keywords/Search Tags:Product innovation, Management system, Integrating product development (IPD), Optimization
PDF Full Text Request
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