Research On The Development Of CCB Shandong Branch's Intermediate Business.

Intermediate banking business is established by a commercial bank on the basis of its traditional asset and credit business. The intermediate banking business becomes one of the most important incomes of a commercial bank and besides asset and credit business, it is also one of the components of the three pillars of business of a modern commercial bank. Along with a change in social and economical environment, social demand for bank has changed from single fund to several functions. For this reason, intermediate business in China construction bank expanded rapidly.In the wake of our country's capital markets enlargement and interest rate floating reform acceleration, the scope of profit of bank's traditional business has been shrinking. At the same time, customers' demand alternation and the intensity of competition among commercial banks demands higher level of banks' business operation and administration. Under this circumstance, intermediate business has become the main field of innovation and important profit-increasing point. China Construction Bank Shandong Branch must free itself from limits on traditional deposit and loan business, pay special attention to and develop intermediate business in strategic foresight, regard the development of intermediate business as an urgent strategic mission.In order to elaborate the correctness and feasibility of the statement above, the original firstly review the course of development of CCB Shandong Branch, summarize the situation of CCB's share-holding system reform and theimportance of the development of intermediate business. Based on diagnosis of CCB Shandong Branch's intermediate business products, business process, effects of administration and existed problem etc., I elaborate the internal and external environment and strength and weakness of CCB Shandong Branch's intermediate business in SWOT method. As a result, I demonstrate and propose the tactic and specific scheme of the development of CCB Shandong Branch's intermediate business.