The Study Of YiBin Electric Power Bureau Development Strategy

Electric power industry of the national economy. It is of vital importance to the nation's economy and the people's livelihood . Electric power industry takes vertical integration's management pattern for a long time. Along with the establishment of socialist marketing economy, along with the staring of the reform of electric power industry system, electric power industry has to enter into competitive market that is way the wind blows. Management, supervision and operation of electric power industry are going to significant change. Chance goes along with challenge. YiBin electric power bureau Electric power industry must research how to seize challenge ,making owns strategy .In ord to seize the opportunity and speed up development. Find a way stay on the competition.This thesis research the external circumstances that YiBin electric power bureau faced. Analysis its politics, economy, culture, technology, competition and life cycle, intenal resource, Using SWOT analysis method and Boston matrix analysis method, to raise development strategy and operation scheme on electric fence construction, marketing management, human resource, corporate culture and innovation.This journal has guidance function to the development of YiBin Electric Power Bureau .It combines the realities of YiBin Electric Power Bureau by using amount of analysic result. Because the electric power industry is natural monopoly in the marker. There are few journals relating to this field. This journal is trying to be a good start.