With the development of Chinese economy and constantly changing market environment, Chinese enterprise is facing rigorous difficulties and increasing competition. To find a way, enterprisers must adjust their minds and work out feasible strategy schemes to fit the market needs. Electrical industry is not an exception. This article use an enterprise which manufacturing low-voltage electrical appliances as an example, adopting Potter model and SWOT chart analyze the external opportunities, threat and internal strength, weakness to study out an new sustainable strategy and bring into effect. |