The Research To Application Of The Theory On New Product Development (NPD)

With the swift development of the scientific technology, the rate of renovation and substitution on the products will be higher and higher, the lifecycle of them will be shorter and shorter, and the competition between the enterprises will be more and more vehement. So, under the current circumstance, the enterprises can defeat the rivals and get the success only by catering to the market requirement instantly, servicing and satisfying the consumers' the need of personality: they can't either maintain their competition capacity if without reinforcing and perfecting the technological innovation and the system on the NPD.With the trend of the economical internationality and the market globalization, the development on the industry of the full-made autos in our country is profoundly influenced, and there're two results: on the one hand,: the influence will give the more chances to further develop the auto industry in our country. Not only can the major enterprises utilize the resource and sell their products, but also can the smaller ones enter the industry easily, offer professional collaboration and according service; but on the other hand, the disadvantage influence may become threat to our enterprises. Quite many of them, which have gotten no integrated predominance or unique competition capacity of their own, will lost the market chances and be eventually washed out. With the more and more competitive market and more and more diversiform consumers' requirements, the markets are forced to change frequently. So, the enterprise must fasten the upgrade and develop more and more new products to suit to the fast-changed markets.The paper carries through further research and analyse on the developmental status quo and the deficiency which the Changfeng Machinery Cop.Ltd, of Chongqing faces, after reviewing all the circs in and outward of it, and then show our suggestive and pertinence schemes to solve them. The paper mainly contains:Firstly :find out further whether the Changfeng cop.Ltd has distinct developmental stratagem on the products in the short term, the medium-term, and the long term or not; find out if developmental stratagem on the products is in accord with the whole stratagem on the corporationSecondly: judge the rationality on the product breeds after analyzing the product breeds, technological status and developmental programming on the products.Thirdly: analyze the intensity of the sustainment and guarantee on NPD beneath of the mechanism on human resource, prompting mechanism and allotment mechanism, and then point out the success and the drawback.Fourthly: learn the status of the flow system on the NPD; Analyze the intensity of the sustainment and guarantee on NPD which ensures the Changfeng Co. Ltd success; Find out the unreasonable ,never increment flows; Looked up the questions which restrict the efficiency and the quality of the NPD.Fifthly: analyze the technological sustainable power on the NPD, compare with other competitors and find the disparity and deficiency between them.Sixthly: check out that whether the Changfeng Co. Ltd owns the distribution and service systems on the products and how it is nowadays; Analyze the current drawbacks.Seventhly: make a certain of understanding and analyse to the Changfeng Co. Ltd, find out the drawbacks in its innovational culture and put forward the scheme "focusing on the innovation" on the corporate innovational culture.