Distribution Strategy Of Harbin Children Pharmaceutical Factory

Since Opening Reform, Chinese pharmacy has been experiencing quickly development for more than 20 years. It has been formed a high-yield industry whose annual production value is up to $100 billion and rate of increase maintains double-digit annually. There has been brought about a large number of rapidly developing enterprises which are adaptable to the market rules. Harbin Children Pharmaceutical Factory is one of them. Harbin Children Pharmaceutical Factory has developed into a medium-size pharmaceutical enterprise yielding the medicine on respiratory system and digestive system etc for ten years, whose annual production value is $50 million. It has established a set of distribution management strategies suitable for the market rules, personnel stimulation treasures and inside management system. This text will illustrate and analyze the present condition of Harbin Children Pharmaceutical Factory from the private enterprise's product research and manufacture, especially from its distribution side. It will sum up for the enterprise how to develop its inside personnel management and training stimulation treasures, how to institute more effective distribution strategies to suit for the market rules. From the little point to a large side, it will find out the operational mechanism with the commonness which are suitable for the private enterprises develop from the individual cases.