Developing Strategy Research Of The Non-quoted Enterprise Of Qinghai Oil Field

The interior and exterior operating environment of the non-quoted enterprise of Qinghai oil field are objectively analyzed according to the situation of Qinghai oil field after reorganization and reform. Furthermore, the tactical combination implemented by the non-quoted enterprise of Qinghai oil field is researched by adopting the SWOT tactics analytical method. And the selection and evaluation are carried out for different tactical combinations, so that the main measures are proposed for the implementation of the strategies. The main works are done as follow:a. Briefly elaborate the interrelated basic theories about developing strategies of enterprise.b.The related data and reference material are collected and sorted out. Meanwhile, the interior environment of the enterprise is objectively analyzed, the problems existing in the enterprise are found out and the reasons that cause these problems are analyzed; It is analyzed that how the national policies run. And it is also researched about the developing tactics of CNPC, the developing strategy of Qinghai oil field and the openup policy of western areas as well. The tactics implemented by the non-quoted enterprise of Qinghai oil field is put forward after the strengths and weaknesses, the opportunities and threats it faces are found out by using SWOT analytical method.c. It is elaborated about the strategic objective that should be achieved by the non-quoted enterprise of Qinghai oil field according to the principles of the strategy research of the enterprise. The developing strategies are selected rationally and the appropriate strategies for the enterprise are evaluated. The main measures about the implementation of the developing strategies for the enterprise are elaborated.The research indicates that the strategic objective should be selected by the non-quoted enterprise of Qinghai oil field. The objective is to consolidate and expend interior market in Qinghai oil field and strive for exterior market, in the same time to improve the competitive capability in international market. In order to achieve this objective and the continued development of the non-quoted enterprise of Qinghai oil field, some tactics and measures should be implemented, such as adjusting the organizational structure, optimizing industry structure, performing the reform, carrying out the specialized reorganization and human resources development strategy, and meanwhile attach importance to researching and implementing of the financing, marketing and scientific development.