Research On The Development Strategy Of Huaneng Qinghai Company

With the continuous development and progress of new energy industry both at home and abroad,the number of new energy product manufacturers is also constantly expanding,and the competition in new energy product markets also increases.As an important domestic manufacturer of new energy products,Huaneng Qinghai Company is also faced with many development problems and difficulties,especially in the aspect of enterprise development strategy.Therefore,the present author realizes a comprehensive and in-depth analysis for Huaneng Qinghai Company's development strategy.In the process of researching,taking the Haneng Qinghai Company as a case,the author mainly uses the methods of literature review,PEST analysis and SWOT analysis for researching the development strategy environment,problems in the strategy,strategic choice based on the introduction of company overview and development strategy overview.First of all,the author analyzes the internal and external environment and existing problems of the development strategy implementation of Huaneng Qinghai Company.In the analysis of the internal environment of strategy implementation of Huaneng Qinghai company,the author mainly realizes the analysis from the organizational structure,internal resources and organizational culture and other aspects.In analyzing the external environment of strategy implementation of Huaneng Qinghai Company,the author mainly use the PEST analysis method to conduct a comprehensive analysis from political and legal environment,economic environment,social and cultural environment and technical environment respectively,and then use SWOT analysis method to analyze all aspects of the company's strategic implementation of the basic conditions and situations,thus sums up the main problems of development strategy of Huaneng Qinghai company,such as unscientific strategic positioning,faulty development Strategy constants,lack of risk control mechanisms in the development Strategy.Secondly,the author analyzes the strategic choice of Huaneng Qinghai Company and the solution to the problem.Based on the analysis of the strategic choice of the company,it further finds the solution to the existing problems in the company's development strategy,including the strategy of scientific positioning of the company's development strategy,the strategy of improving the company's strategy content and the strategy of strengthening the company's strategic risk control mechanism and so on.Finally,it puts forward the guarantee measures to optimize the development strategy of Huaneng Qinghai Company,including the safeguard measures to improve the organizational structure of Huaneng Qinghai Company,the safeguard measures to rationally plan the capital of Huaneng Qinghai Company and the safeguard measures to improve the corporate culture of Huaneng Qinghai Company.The researching of the development strategy of Huaneng Qinghai company,not only lays an important foundation for the researching in this area for other scholars,reflecting the theoretical significance of the researching,but also provides an important strategic reference for the development strategic for Huaneng Qinghai company,reflecting the practical significance of the researching.