Jiangsu WeiLun Shipping Company's Development Strategy Study

After entering the WTO, the reform and opening of our shipping market is carrried out more and more deeply. As a Small-and-Medium-Sized enterprise, WeiLun Shipping's development is encountering more and more threats.This Paper uses the theory and method of strategic management, band together with the Jiangsu WeiLun Shipping Company's conditions, make a full-side analyses and comment to the development strategic of WeiLun Shipping.This paper launches on a systemic analyses to the interior and exterior conditions, the chances and challenges the enterprise faced with, and the advantages and disadvantages the company has. Combining with the theory of enterprise strategic management, put forward a focus development strategy. In other words, Weilun shipping should mainly operate on river-and-sea transportation, rooting at Jiangsu Province, strengthing along the Changjiang River. And risks and measurements of prevention are provided.Being a new founded and capital-concentrated private enterprise, it is very important for Weilun Shipping to attract outer capital. This paper gives the suggestion of lease financing and getting money at stock market to develop quickly, and deals with the problem of gaining money difficultly for a Small-and-Medium-Sized enterprise at the beginning of the foundation.