The Study Of Jilin Securities Broker Business Development Strategy

Change of the Exterior environment and the internal condition can impel system vicissitude, this article on actuates to study the Jilin securities corporation's broker business development strategy the formulation from the exterior and interior change, and further elaborates on the impetus of the strategy implementation. Along with our country officially joins WTO on November 12th, 2001, the securities market has faced with the new competition environment. In order to connects rails with WTO as soon as possible, Chinese government sped up the securities business market advancement, entered, the market fixed price in the market and so on various aspects appears the many policies.Specially in April, 2002 the State Planning Commission, the tax affairs bureau, the China Securities Regulatory Commission jointly promulgate "gathers standard about adjustment securities transaction commission means", and that will bring for the securities broker business competition direct and profound influence. The securities broker business which has experience more than 10 years high speed development and the high quota monopoly profit will come into the meager profit period, and the malpractice of original based on monopoly barrier protection operation pattern has e obvious exposed.But from second half year starts of 2001, the market continues murkily, caused the broker business faced with the unprecedented management difficulty position.The market is saturated, the competition intensifies, the restrictions that the old management pattern defined to the securities market development are clear. In May, 2004, the Jilin securities officially receives the 23 business department of the Xinhua securities, broker service total quantity scale large growth, but newly receives the business department overall quality is worse, this causes the company broker business not only not to obtain the leap development, instead to the broker business which has formed a bigger impact; At the same time, the market continued to be bad, and the negotiable securities market appears the entire trade loses money in 2004. Jilin securities's development also withstood the huge pressure. Under this kind situation, according to the trade development tendency and the company present situation, take receiving the Xinhua securities as the turning point, as soon as possible formulates adapts the broker business development strategy that the market need, carries on the management innovation and the service innovation, obtains the competition superiority status, becomes the the key of Jilin securities life and death.Research to this question has the important practical significance. Exterior environment change analysis: 1.The national policy guide change make the broker business competition to intensify in our country securities market development initial period stage, our country broker business continuously is survives in under the system barrier layer upon layer protection, the strict market entered the system limits competitor's enter, this enabled the securities company still to maintain a higher profit margin under the extensive management pattern. In recent years, the management level relaxed from the policy guide to the broker service management qualifications control, caused the negotiable securities broker service to enter the barrier greatly reduces. Under this kind of policy background, the negotiable securities company and the negotiable securities business mesh point quantity rapid increase, simultaneously various negotiable securities company on a large scale carries on increases the capital expands the stock. Along with the negotiable securities management organization quantity and the scale rapid increase, in the profession competition intensifies. 2. The international competitor impact from joining into WTO. The first is the broker business domain direct challenge. The securities broker business is the profession which the typical scale income increases progressively, after the overseas large-scale investment bank enters, extends the scale superiority by the core service to the traditional service which in the process establishes, will to integrated advancement lag domestic ticket business constitution development barrier. The nest is the challenge which the talented person drains. The securities market takes one altitude knowledge crowded profession, regardless of domestic, overseas, the securities business all collected one large quantities of knowledge outstanding people.The Chinese corporations extremely lack high-levelmanagement manages the talented person the international talented person is the insufficiency. This is the important question that domestic corporations must face with and earnest treatment. Jilin securities development present situation analysis: 1. Three characteristics of Jilin securities broker business:(1)undertake the foundation service function, but the broker service is stable;(2) the overall scale is bigger, but the individually business department profit is low;(3) the service structure is unitary, but the product innovation rate is insufficient; (4) the business department overall layout is not reasonable. 2. Jilin securities management system analysis:At present, the company broker business already formed " the camp sold managed the headquarters-business department " vertically, the flat management pattern.But it had some problems in the concrete implementation process, mainly displayed in following several aspects: (1) stresses the manage management, lacks the marketmanagement;(2) stresses the risk control, lacks the product design and the innovation; (3) stresses the channel service, lacks the increment service; (4) stresses the increase customer strives for, lacks the storage customer management;(5)may further reduce the cost using the management innovation and the technical innovation. Jilin securities interior resources and ability analysis: 1.Superiority analysis: The perfect system of human resource management; Good quality property; Jilin area position superiority; Purchases Xinhua securities, the broker business scale large expansion. 2. Inferiority analysis:The competitive ability is not strong;The development innovation ability is not strong;The business departments's layout is irrational; Now we can draw the conclusion through securities trade and Jilin securities broker business development condition analysis, that the Jilin securities has the necessity to carries on the plan for the broker business development strategy according to the environment and own situation. I thinks the core goal of Jilin securities broker business development strategy should include two aspects: 1.Formulate broker business service pattern to provides increment service pattern transfer and intensify market management development strategy, obtain the superiority of the trade, consolidated broker business foundation status;2.Construct function broker business management pattern of the three level, optimized management, enhances the efficiency, reduces the cost, the enhancement company competitive ability. Strategic formulation and implementation: 1.Transforms the broker business management pattern and adjustment layout: (1) transform the broker service pattern and ntensify market management; (2) construct the function broker service management pattern of the three levels ; (3) adjust the department layout according to the value quantity principle; (4) persists the strategy alliance road. 2.Optimized management, enhances the efficiency, reduces the cost, promote strategy implementation:(1) implementation synthesis sells platform strategy, construction" four centers ";(2)cost control and optimized cost management; (3) establishment and consummation customer relation management system (CRM); (4) construct the information management platform. Above paragraphs are the abstract content of this article, please refers the main text to read the detailed dissertation.