Report Of Red Tourism Product Development In Lvliang Area

Various researches on red tourism showed up in recent years. However, it lacksspecific reports on regional red tourism development. There are specific characteristicson the red tourism products of Lvliang district, which requires a targeted research.How to accomplish a complete and systematic survey by terms of developmentlayout, methods, contents and guarantees, is the key to solve the problems of thedevelopment of Lvliang red tourism products, and also is the challenge that Lvlianghas to face in pursuing economy transformation.By using cultural products theory of Marx and culture capital theory of Bourdieu,this article analyzes development layout, contents and methods of the red tourismproducts in Lvliang district, points out existing problems during the developmentprocedure, and raises proper solutions accordingly.From the article, the development of red tourism products in Lvliang district shouldfollow the integration from layout to guarantees. More specifically, the layout shouldbe conducted from objectives, thinking, functional zoning and products positioning.The developed products in Lvliang District include relics and exhibitions, andmostly about folk custom and anti-Japanese war. As for the model of point and axledevelopment lead by the government, there is positive meaning to a point. From thecomprehensive perspective, only by guaranteeing policy, talents and supportingfacilities can ensure the reasonable development of red tourism products.Besides, there are problems in the development layout and methods. For instance,single functional zoning, insufficient digging of deep meanings, lower developmentlevel, unsound laws and regulations, these problems all affect the development of redtourism products. So we should fully use the basic role of macro-control and themarket, adopt measures such as enriching functional zoning, adding localcharacteristics, overall development and completing related laws.