The Developing Strategy Research Of The Porcelain And Ceramics Industry In JIAJIAGN

China building porcelain and ceramics profession is from the early beginning in 80' s in 20 centuries with the flat-out development of the super normal regulations, current ceramic tile yield be already the first of the world. The building in China porcelain and ceramics product has the equal competitive advantage in the international market with the characteristics of the excellent low price in quality, the competition structure and form of the world building porcelain and ceramics industry is changing because of China, the China building porcelain and ceramics industry has become the new head of international lord.Enter 21 centuries, the porcelain and ceramics profession faces the unprecedented important development opportunity: Nation macroscopic economic future five years will keep the high speed passes to increase, western region big development enter the materiality puts into practice stage, Chinese real estate developments follow positive keep on development orbit, China affiliation WTO, Peking application hold Olympic game success etc. numerous macroscopic factors face good. These all urge to living the quick adjustment in profession in porcelain and ceramics strategy, looking for the breakthrough in opportunity.Under such great environment, this thesis aims at the porcelain and ceramics industry development the present condition in Jiajiang, operating the environment to the porcelain and ceramics industry in Jiajiang :Political environment, industry environment, economicenvironment, social culture environment, technique the environment proceeded the analysis, again from the competition angle analysis research industry of inside part, the relax of the industry method outward an opportunity for with internal environment proceeding comprehensive analysis, from but clear and definitely clipping river porcelain and ceramics industry facing with challenge, the advantage that find out to the porcelain and ceramics the industry in Jiajiang the oneself with bad situation, here foundation ascend put forward further the strategy that development of Jiajiang the porcelain and ceramics the industry and put way into practice, among them, from the total strategy outstanding control resources with develop the industry gathers cluster; Operate strategy top outstanding participate the competition strategy of the domestic, international competition with cooperate the cooperation strategy that adjust controls the market; Involved the marketing, human resource, research the development on the working talent strategy, information system, environment... etc. aspect, and put the point in the famous brand of the marketing strategy with uniting brand strategy. Finally, aim at porcelain and ceramics of Jiajiang actual, put forward to turn to produce the strategy, and to . turn to produce the day to make the argument with the porcelain and ceramics.The purpose of strategy establishment and puts into practice makes use of well the advantage goes to the full with confidence opportunity, passing the adjustment product construction, excellent turn the market install and make use of the nature resources effectively, educatingelite business enterprise, urge to the porcelain and ceramics industry further development become stronger. At develop to the porcelain and ceramics industry in Jiajiang at the same time, is used as the environmental protection, information system from the high degree of the strategy too the important factor takes into the consideration, establishing the homologous environment strategy with the information system strategy, can keep on the sex for the industry the development makes to considers more thoroughly.