Research On The Development Strategy And Countermeasures Of Luoyang Construction & Investment Company

As the outcome of the investment system reform, Luoyang Construction & Investment Company has made an important contribution to economic development of Luoyang City during the past ten years.Along with China joining into WTO and the market economic system progressively consummating, we must think over how to resolve the existing problem ,elaborate its own advantage and take advantage of exterior opportunity. First of all, the thesis begins with briefing the background and history and difficulties of governmental investment company in China.Then on the basis of environment analysis on the current situation of Luoyang Construction & Investment Company, including internal and external environment, indicates the strengths and weakness of the company. It also applies the SWOT theory and model to analyse and get several possible development strategy for the company. Then evaluates these possible development strategy and confirms the best general development strategy for the company. On the basis of developing the company's core competition ability, reforming the company's organization structures and reorganizing the company's assets, sets up a real strategical holding company, which invests various field of public construction in Luoyang City and inside and outside Henan Province. And tries its best to become a large investment company , which has important position in luoyang City and Henan Province and whose subsidiary companies will raise the money by publishing the stocks in five years. On the basis of confirming the company'development strategy, establishes detailed implement schemes. The thesis presents the guidelines and objective for the development of the company as well as the action plan, the company's reform schemes, subsidiary companies'development strategy, core departments'development strategy and investment & finance plan in the near future. In the meanwhile it forecasts the development prospect and establishes feasible risk control schemes for strategy implementation. The thesis will be a valuable reference to make developing strategy for investment company of other cities.