Research Of Development Strategy Of CCCC Fourth Highway Engineering Co.,Ltd.

The CCCC Fourth Highway Engineering Co., Ltd. is a state-owned large-scalecomprehensive construction enterprise which is affiliated with the chinacommunication construction company limited. In the past ten years, the companymade brilliant achievement, however the company still met all sorts of problems inthe process of development. So, in order to adapt to rapidly changing marketenvironment, further improve the competition ability of enterprise, promote thecomprehensive development of the enterprise, it is necessary to do research on thedevelopment strategy of the CCCC Fourth Highway Engineering Co., Ltd..First this paper analyzes the external environment of the CCCC Fourth HighwayEngineering Co., Ltd., specifically including macro environment and developmentprospects of infrastructure business, investment business and overseas business.Secondly the internal environment is analysed, specifically including the currentsituation of the development of the company, achievements and the existing mainproblems. Through the comprehensive analysis of the internal and externalenvironment, the advantages and disadvantages of the company and the existingopportunities and threats are clear. According to the SWOT analysis the paper designsthe development strategy, and the company’s strategic positioning, development ideas,strategic objectives, key development strategy and main functional strategy areanalyzed. Finally, the paper makes countermeasures from six aspects, includingstrengthening strategy implementation capability, improving the quality of interpriseoperation, strengthening the construction of talent team, enhancing the level ofscience and technology development, accelerating the development of enterprise’ssafety production and promoting the informatization construction to ensureachievement of the development strategic objectives. The paper points out thedirection for the company, and at the same time through making the specificcountermeasures promotes the strategy into effective action for all the employees.