The Study Of The Market And The Location Of Cold Chain Distribution Center In Shanghai

Since the beginning of 1980s, modern logistics theory has been introduced into China. From that on, companies, governments and academes at all levels are gradually aware of its great potential in the areas of cutting the cost, promoting the economic development, creating new profit point and improving companies' competition power. The structure of the traditional logistics theory is formed systemically through nearly 20 years' efforts. However, as a special logistic form, cold chain is not given the attention which it should be deserved. The cold chain theory has not formed in systemic way. It has not formed a reasonable and feasible model to determine the location of cold chain distribution center, which can give helps to governments and companies.The study summed the theories from home and abroad in according with the cold chain, including logistics, supply chain management, third-party logistics and distribution center management. The study are planed to analyze the developmental situation in the cold chain and point out the problems in the development of China's cold chain in theoretical and practical way. The study established the location model of cold chain distribution center in a qualitative and quantitative way according to the practical situation of the city, Shanghai.Compared with rare supply in Shanghai cold chain logistics market, the demand is very large. There are great opportunities in Shanghai cold chain logistics market. Cooperation with the chain supermarket groups and constructing cold chain distribution center are the best way to invest in Shanghai cold chain logistics market. In the end of the study, the Taopu area in Putuo District of Shanghai is the best location of cold chain distribution center which has best economic and social benefit according with the model in the study.