Analysis On The Competitiveness Of China's New And High-tech Products Export

The new and high-tech product export is an important index to weigh the economy strength, the technical strength and the export strength of one state. The new and high-tech product export of our country starts late, but develops quickly, and has become the new strong point of export trade growth. It has done remarkable contribution to the national economy. But there are many problems. So, it is significant to discuss how to enhance the export competitiveness of the new and high-tech product.There are quite many disputes about the competitiveness;especially there are few studies on the new and high-tech industry and the product competitiveness. Firstly, this article summarizes the competitiveness and correlated theory and the competitiveness appraisal system. The article thinks that the competitiveness does not equal to competitive advantage, the competitive power may comes from the comparison superiority. But if our country's new and high-tech product export wants to obtain the long term competitiveness, we must take the compare superiority as the foundation, gradually transform to competitive advantage.The industry is the foundation and the backing of foreign trade export;therefore, this article firstly has carried on the appraisal and analysis to our country's high-tech industry. Base on the theory, the article established the high-tech industry competitiveness appraisal target system with 13 targets unified the factor analytic method and the SPSS software;this is the foundation of promoting the export competitiveness of new and high tech product.Secondly, this article studies new and high tech product export competitiveness with different appraisal target, although the appraisal angle are different, the common conclusion is that the new and high tech product export competitiveness level presents rising tendency, the international comparison indicates that our country's high-tech industry and the product export competitiveness has some disparities with other countries, the problems has, For instance, the uneven development of our country's new and high tech product export, the low technical content.In order toreduce the gap and realize the transformation from the comparison superiority to the competitive advantage and enhances the industry and the product export competitiveness, the article promotes the countermeasure of promoting competitiveness.