Tianjin Membrane Technique Engineering Center Development Strategy Research

Engineering center is the engineering company which was establishedby adopting domestic membrane technique in water treatment for realizingthe industrialization of the membrane technique.In 2002 and 2003,theengineering center developed more quikly, but in 2004,although the marketrequires and the investment of the water handles increased both great,the engineering center however developed deceleration graduately. Thispaper begins from the engineering center development strategy, puts thestrategy into practice and evaluates the process proceeding , discoveringthe engineering center become disjointed in the aspects of strategyputting item into practice with the company strategy purpose.Theinvestigative purpose in this paper is an argument problem to appear atwhich on the other hand: Strategy purpose? Or the strategy puts intopractice item? And find out the measure of the solution.This text first proceed the analysis to two generouses,macroscopicexterior environment and internal term in business enterprises of theengineering center, concluding that the engineering center own the gooddevelopment opportunity: the product in environmental protection of thenational policy support—— the equipments to handle back the dirty waterin membrane technique , the water resources supply and demand isself-contradict more and more outstanding;Having certain internaladvantages —— being gathered the policy, talented person, techniquewith develop in integrity. And complete objective analysis argument isproceeded in the SWOT strategy theories. The adoption of strategy position and action evaluation matrixmakes sure the total strategy position of company,concludes that theengineering center is in the developing type power,and proves that thecurrent strategy target in engineering center is right.The fixed quantitative strategy plan matrix makes sure thepossibility strategy of the engineering center in three generalcompetitive strategies ——cost leadership strategy.Combining business enterprise strategy target, the practice measurein accordance with the development strategy target is established : oneis to cast the corporate culture enhancing the management, one is toproceed the market permeates using the engineering-demonstrating item,another is to excellent the product construction and strengthen thecompetitive ability of the product.Half a year's adjustments of the engineering center have performedthe effects: The engineering total production value is close to the totalproduction value of last year, the sale quantity of the membrane risessignificantly, and especially the exporting quantities have theexaltation in certain degree.This paper thinks through research: the corporate culture of theengineering center affected the exactitude of the business enterprisestrategy, and valuing the foundry of the corporate culture and makingit rise to the first measure to practice the enterprise strategy isbeneficial to the fast development between engineering center and thesame type enterprise.