Research On The Relationship Between Corporate Culture And Innovation Performance-Based On The Learning Cost Theory

With the rapid development of the whole world and the generation of new ideas,there appear lots of different types of market competition. Competition amongenterprises has not only limited in existing strengths, but also the potential of thefuture development. Without great potential of future development, a company willeventually be eliminated by history even has strong strengths and big scales. So, onlyif continuous technological learning, can enterprises make great breakthroughs.Nowadays, most enterprises especially high-tech enterprises have technologicallearning activities, which conclude independent research and development,introduction of new technologies and learning new knowledge, aiming at enhancingthe technical capability and improving core competitiveness of enterprises to realizeindependent innovation. In this process, there are various factors that hinder thetechnological learning process, which will lead high cost in order to smooth suchbarriers. Therefore, how to overcome these obstacles and reduce technologicallearning cost becomes a meaningful topic.Based on the cost of technological learning perspective, this article deeplyanalysis the relationship between corporate culture, technological learning cost andtechnological innovation performance, as well as the action path between the three. Inaddition, this article presents a conceptual model and several research hypotheses ofdifferent types of corporate culture acting on technological innovation performancethrough technology learning costs. This study attempts to find an appropriate culturetype, which is able to reduce the cost of technological learning and improvetechnological innovation performance effectively. Such conclusion will shed lighton the reform of corporate culture.We collect date through questionnaire and use SPSS and AMOS to analyze thedata, the theoretical hypothesis will be tested through multiple regression analysisand structural equation model. Results are as follows:(1) Corporate culture hasa significant negative impact on technology learning cost while has a significantpositive effect on technological innovation performance.(2) Technology learning costhas a significant negative impact on technological innovation performance.(3) Thedifferent types of corporate culture have different influences on each part oftechnological learning cost.(4) The cost of technological learning plays a mediating role in the relationship of corporate culture and technology innovationperformance. Based on this, this article proposes a "five steps" culture change strategyaimed at reducing the cost of technological learning cost and improving theperformance of technological innovation.