Textile Industry Diplomacy And Stretegy Analysis In Post-Quota Era

With China entered WTO and with the cancellation of the quota, China became more and more important in international trade. The trading environment is also in changing. Textile trade is always the vital theme in international trade. China is under an embarrassed situation with the tremendously increasing in exporting of textile. The trading rule changed a lot with the cancellation of quota, and the trading friction was also transferred from normal to strategic. It is of no use to solve the conflict and dispute just with textile trading ways.After ten years of WTO entering negotiation and with the trading conflict became more and more serious, Mr. Du Yuzhou presented a new concept of commercial diplomacy in textile industry to solve the complicatedinternational trading relations. China government how to develop textile industry diplomacy well within the WTO rules became a more and more concerned focus.Concerning the textile international trading characteristic and analyzing the diplomacy and commercial diplomacy theory, this paper constructed the concept and the normal theory of the textile industry diplomacy. And then it concluded the general strategy of textile industry diplomacy and brought out the executive strategy under the current textile international trade situation confronted before China.Textile industry diplomacy has its own executive tenet, executive subject, executive object, characters and peculiarities as this theory is the actual use on some industry. The execution of textile industry diplomacy must include the management and coordination of all kinds of interest groups under the general strategic ideas and on the basis of total interest analysis. To deal with these main importing countries, Chinese government should make good use of the relationship of the concerned interest groups to get benefits for China textile industry. And it is also important to prevent the conflict in the future by communication and to improve the international image of China textile industry by publicmarketing ways. As these of competitors, China should widen and improve cooperation and alliance with them. It will be better to advance together and to get more copartner in international textile field. And it will also be helpful for China to act in international textile trading rule making and to improve the trade freedom for textile.The contribution of this paper is the theoretic creative of diplomacy and commercial diplomacy. It combined the textile industry economics and diplomacy theory to construct the textile industry diplomacy theory and also carry out executive ideas under current situation.