Technology Innovation And Strategy Research In The GX Software Company

The software industry as a "pollution-free, micro-power consumption, high employment" industry, has become one of the basic and strategic industry. The software industry has a special status and role in promoting the process of the development of the national economy and social information, in a sense, the software industry is an important industry related to a country’s scientific and technological strength, the level of economic development and national security. Into the21st century, the software industry has also become one of the most broad prospects for emerging industries, the development of the software industry can not only improve the country’s economic efficiency, and is a measure of an important symbol of a country’s comprehensive national strength. Therefore, great efforts to develop and support the software industry is an important way to improve the country’s competitiveness, is also the only way to seize the strategic high ground in the global competition.By studying typical Chinese, in a period rapidly developed small and medium-sized software companies, with external macro environment, from research in recent years, the enterprise which has its own internal development status, and use of the PEST analysis matrix, the SWOT analytical methods and internal and external factors research methods, the analysis technology innovation strategy an important role in the software core competitiveness of enterprises, and ultimately of the GX software company’s technical innovation strategy general suggestions and Planning, discusses technology innovation strategy key role in the development of small and medium-sized software enterprises in China.The article is divided into seven chapters, the first chapter describes the research background and research methods, possible innovation; the second chapter of the history of international academic research results for technological innovation theory, and Chinese scholars of technological innovation in the software industry the theory has to do a brief review; the third, fourth chapter focus on the macroeconomic environment affecting software enterprise innovation analysis; the fifth chapter describes the internal environment and system analysis of the GX software company; Starting with chapter six, the company’s technology innovation strategy, implementation and control systems is formulated on the basis of the analysis of the GX software company’s internal and external environmental factors; chapter seven of this study with a brief summary of the inadequacies of this study and late research prospects are summarized.