Analysis Of Influences Of Corporate Culture On The Core Competitiveness Of The Enterprises

The corporate culture is an important content of modern enterprise management theory and management mode, which has an irreplaceable role to the survival and development of enterprises. The core competitiveness of enterprises has become many enterprises and entrepreneurs in hot pursuit of the "new words" at home and abroad, it is the source of enterprise long-term profits, is the fundamental guarantee of enterprise everlasting. And the core competitiveness of enterprises from technology, technology comes from management, management by corporate culture. corporate culture management is a kind of the highest level of management, the core competitiveness of enterprises in the corporate culture, promotes guidance, penetration and influences the formation and improvement. Advanced corporate culture to enable enterprises to maintain the exuberant vitality, backward corporate culture will directly lead to the failure of enterprises in the competition. Open Science in corporate culture management, flexible management means, management mode and provides a basis for the enterprise to build the core competitiveness, become the power source of the core competitiveness of enterprises sustainable development. Entrepreneurs have gradually realized the importance of corporate culture, began to focus on the play to the function of corporate culture, especially the use of values, enterprise spirit, vision, purpose and other cultural elements of the competitive advantage, to rally the enterprise strength, technology innovation, system innovation, management innovation is rooted in the corporate culture, forming the core competitiveness of enterprises to imitation, in the fierce market competition in an invincible position in order to keep.Enterprise’s competition will be the competition of corporate culture, good corporate culture is a basic essential factor of enterprise core competitive advantage. The corporate culture and the core competitiveness of enterprises closely reflected:the corporate culture is the main external form the core competitiveness of enterprises; corporate culture provides spiritual power and intellectual support for the core competitiveness of enterprises; corporate culture can not be imitation is the source of core competence; excellent corporate culture is beneficial to the formation of the team, can improve enterprise cohesion, creativity and centripetal force, the formation and effective team can promote the core competitiveness of enterprises. This paper is divided into six parts, the first part is an overview of the research background, present situation and significance; second part of the core competitiveness of corporate culture and enterprise related theoretical knowledge to arrange; in the third part, on the basis of understanding the basic theory of knowledge, analyzes the relationship between corporate culture and enterprise core competitiveness, and points out that the corporate culture is the core resources, corporate culture and the core competitiveness of enterprises is the core competitiveness of enterprises continue to operate the decisive factor, corporate culture determines the core competitiveness of enterprises management and accumulation direction; the fourth part of the Xi’an Changsheng corporate culture shaping process are analyzed, combined with the present culture construction of Xi’an Changsheng enterprise, analyzes the existing Xi’an Changsheng corporate culture the problems in the construction of the fifth part; to put forward the question, analyzes the strategy of the construction of corporate culture to enhance the core competitiveness of the prosperity of enterprises; in the end of this paper, and the research direction of the topic is presented.