The Study Of Transnational Operations Strategy Of Chinese Listed Company

With the fast growth in the national economy, in order to promote further development of the domestic economy, China encourages domestic enterprises to go overseas to make investment, grab the market, and set up large-scale multinational corporations with competitive edge step by step.In recent years, Chinese listed companies have grown into the entities that have enough funds, fine assets structure, advanced administration structure and large business scale. They have become the important component with national economy. During the process of transnational operations, they would become the vanguard of Chinese enterprises. There are certain reference meanings to Chinese enterprises to study the transnational operations strategic choice of listed company.Firstly, this paper introduces the background and meaning of the study, and briefly reviews and appraises the main transnational operations theories such as foreign trade theory, foreign direct investment theory and developing countries theory. Then it analyses the six types of inherent reasons of transnational operations.Secondly, this paper analyses the strategies of entering a foreign country and the strategies of operation. It uses the business-strategy approach to analysis the strategies of entering a foreign country, and then point out some aspects that should be paid attention to in transnational operations.Thirdly, it analyses the background and current situation of the transnational operations of Chinese listed companies, analyses the transnational operations practice of typical listed companies, and then analyses the listed companies' SWOT in detail.Finally, according to the different kinds of listed companies, it respectively puts forward foreign market choice strategies, enterprises setting up method, stock right structure, etc. And then suggests that the companies foster internationalized talents, manage the localization, make the international famous brand , reengineer the business process, perfect administration structure , foster capital operation ability, etc.