A Study On Developmental Strategy In Seed Enterprises

In a situation that the current market environment is changeable, the competition is fierce day by day, how to make correct strategy and implement and control effectively, in order to obtain the lasting competition advantage, put very urgent and important topic in front of every seed enterprise. The correct business strategy can point out the clear direction for the members of enterprises, make people assemble for a collective with high consistency. At the same time, it still can play the function of the decision , action guideline and coordinate. Seed enterprises should be under analyzing inside excellent inferior position, external chance and prerequisite threatened in an all-round way, take a broad view of the whole world, have the future in mind, structure enterprise's development strategy, encourage and promote people in order to realize the goal of enterprise and advance courageously.This text analyses through the external terms of seed enterprises, sum up the development characteristic and trend of the international seed trade clearly: The seed trade is highly centralized; Annexation and reorganization of enterprises, internationalization; Biotechnology becomes the focus of competition of seed trade. The Chinese seed trade is a component of an international seed trade, with the deepening of the global integrated degree, the domestic seed trade will incorporate the systemic circulation of international seed trade fast. Certainly, Chinese seed enterprises and foreign seed enterprises must grasp the unique characteristic of Chinese seed trade: Particularity of the national conditions; Particularity of the consuming groups; Particularity of the products; 4, Particularity of the industryBy analyzing the condition inside Hubei Provincial Seed Group Company, we can summarize the advantage of the company in the competition and inferior position. Combine the external condition and inside condition, point out the company belongs to the typical inferior position - chance strategy, the best choice is that the outside is united or purchased and combined in theory. However, received by its country's enterprise -like limitation, the policy-making level of enterprises does not have a policy-making power on involving property right adjustment and enterprise's nature, should be suitable for enterprise's policy environment first on the strategic choice. Very realistic method is to fully utilize existing resources to seek the favorable strategic alliance, used to remedy one's own deficiency effectively. Continue launching the internationalization strategy in a more cost-effective manner at the same time, insist in researching and developing the variety innovates, adopt the difference to focus on in marketing, can accumulate energy for the follow-up development of the company, still can concentrate on strength of making the most of the advantage, reach limited best disposition of resource.The results of in research results are beneficial to analyzing the internal and external environment for seed enterprises, especially for state-run seed enterprise, offers reference to make enterprise's development strategy and strategy implementation.