| In the post time of financial crisis, as the impacts of knowledge innovation and intellectual property grow stronger, development of the world seed industry takes on an important feature of building its core competitiveness around intellectual property. Faced with new international competitions, the giants of multinationals in seed industry are taking intellectual property as a weapon to occupy the world market. The many kinds of intellectual property that multinationals have, no matter in quantity or in quality, are difficult to gain by any other enterprises because multinationals have early starts, large scales and abundant funds. Now the world's top six countries which have the largest amount of the rights of the new plant variety are America, Japan, Holland, Korea, Australia and France. Among them, America, Holland and France rank the top three in the amount of export seeds and the total amount of these three countries' export seeds makes up almost half of the world market. Obviously, in seed industry, countries which have more intellectual properties will obtain the initiative of the market and the priority of development in international competitions.Although our government has imposed some restrictions on foreign tradesman's investment in seed industry, there is still an upward trend of foreign capital's coming into seed industry of our country. The more investment channels and more flexible investment means have helped multinationals suppress the development of seed enterprises in our country. In recent years, after multinationals have, on the whole, controlled China flower and vegetable markets, they began to integrate and set foot on seed markets of filed crops. The new maize specie "Xianyu335" cultivated by Xianfeng Company have beat many home-made species previously occupied in China's north-east area in just a few years. Multinationals have continuously strengthened localization and strategies of protecting intellectual property, directly cooperated with China Agricultural Sciences Academy and Institute and gained many innovative achievements made by Chinese government under years' research with low costs. Some multinationals wildly collect China's germ plasm resource, separate useful genes for cloning and apply for patent on them by setting up joint venture company or building testing station, to suppress the technology development of China seed industry. Step by step, they put the final products into China market to achieve the goal of controlling the market of seed industry and getting windfall profit. China seed industry is now facing the most serious safety crisis since entry to WTO, which is represented as species safety, quality safety, quantity safety and industry safety. The first three problems involves innovation and have a close connection with intellectual property, however, industry safety reflects a deeper problem of international competitions in intellectual property. Such competitions, seen from the surface, are competitions of economic powers which in fact, are competitions of innovation ability and intellectual property. Given this, strengthening the overall ability of creating, protecting, operating and managing intellectual property of seed industry has become an urgent requirement for the surviving and development of China seed enterprises.The dominator of technology innovation in seed industry of our country has always been the agricultural R&D institution regarding history and governmental systems. Seed enterprises themselves are often weak in scientific research, still in the primary stage of it. They are small in scale, weak in research ability, short of breeding resource and talented people, so they still have large gaps between developed countries and multinationals. Considering this, the State Council published advice on accelerating the development of modern agricultural seed industry (advice for short) in April2011, in which the State Council has illuminated how the seed industry develops in the future. For the first time it defined agricultural seed industry as the country strategic and core industry, it also defined seed enterprises as the dominator of commercial breeding and development of seed industry. However, how can the seed enterprises of our country function the main role of commercial breeding and how can they gain the surviving space under the technology threat caused by giants of multinationals in seed industry who use intellectual property as their weapons? The purpose of this paper is to lay down development strategy around intellectual property for enterprises that have sustainable competitive advantages by technical analysis and comparing alternatives on the basis of our country's seed enterprises'innovation ability and the marketing environment they are faced with in hope of catching up with and then surpass giants of multinationals in seed industry. This paper is organized around eight parts as follows:Chapter1Introduction. First introduce the research background, purpose, target and content of the essay and make comments on related research trend within and out of the country. Then explain the logic, research method and data resources of the paper. Finally point out the main innovation of the paper has and its shortcomings.Chapter2Theory foundation. Make brief explanations on Intellectual Property Theory, Strategic Management Theory, Synergy Theory and the analytical method in this paper.Chapter3Intellectual property in seed industry and development strategy of seed enterprises. First introduce the connotation and features of intellectual property in seed industry, then put forward the strategic targets for the development of seed enterprises based on intellectual property. Finally analyzed the mechanism through which intellectual property strengthen the competitiveness of seed enterprises and point out the joint development mode of intellectual property and seed enterprises.Chapter4Evaluation on the integrated ability in intellectual property of seed enterprises. First use analytic hierarchy process to build the evaluation index system and mould for seed enterprises' integrated ability in intellectual property around innovation, management, operation and protection of intellectual property. Then rank the integrated ability and the ability mentioned above of intellectual property for Chinese enterprises that export hybrid rice seeds.Chapter5Analysis of the development environment seed enterprises face and evaluation on optional strategies. Analyzing the current development of seed industry within and out of the country, competition trend, the current situation of intellectual property, regulations and laws about intellectual property in order to confirm the optional plans of development strategy for seed enterprises and at the same time to evaluate optional strategies.Chapter6Choice of seed enterprises' development strategy. Respectively make motivation, mechanism and strategy mould analysis of the top three strategies, namely internationalization strategy, strategic alliance and backward integration strategy and do empirical study on each strategy according to the evaluation result of optional strategies.Chapter7Case study of joint model of intellectual property and development strategy of seed enterprises. Using the approach of longitudinal research on single case, targeting at one private seed company, probing into the successful experience of strategic management, analyzing the effects of intellectual property on the internationalization, strategic coalition and backward integration of one company, bringing forward an theoretical foundation of joint model of intellectual property and development strategy of seed enterprises on the basis of case study.Chapter8Strategy implementation. Build a platform of strategy implementing for seed enterprises through management system, value assessment system and informational platform of intellectual property.Chapter9Conclusion and prospect. Explain the general conclusion and limitations of this paper, giving directions for future research.
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