Case Study On Competitiveness Of Jingzhou Branch Of SINOPEC Group Based On AHP

We evaluate the enterprise's competitiveness in order to know where the enterprise lies in the line.So we could provide the foundation for enterprise's strategic choice and tactic analysis.Then the enterprise could make the correct development strategy to compete in the market, to ensure the enterprise's survival and development. It's a special issue to study how to evaluate the enterprise's competitiveness. For do that, It's essential to adopt the economic theories and the methods of management science,what's more,we should express the result in the way of statistic.At last,we must choose the propriate mathematical model to make a quatitative comprehensive evaluation on the competitiveness. First, the paper stated the background of the research, the current theories,and clarified the significance of the study on competitiveness,and set the overall structure of the paper. Second,the paper analysed the essence,innotation,and characters of the enterprise's competitiveness based on the current competitiveness theory, and introduced the general index system on competitiveness evaluation. Third,the paper made out the special index system on the basis of general index system,and calculated the proportion of all the index in the system in the way of AHP,and adopted the Fussy Comprehensive evaluating model to make a Case study on Competitiveness of Jingzhou Branch of SINOPEC Group . Last, we can find out the weakness of the company and make out the development emphasis on the basis of analysing the index system.then we could give some special suggestion which could be carried out easily,and the company could adopt some measures to strengthen the competitiveness.