The Analysis Of Strategy And The Study Of Development Of China Aviation Oil Supply Company

The development problem in the reform and transfer of the large and middlestate-owned enterprises under country controls is also the important research task inmodern management area. As the important enterprise of resource providing inaviation system, China Aviation Oil Supply Company is worth us to study on how tosurvive, develop and meet the challenge under the new situation which China entersthe WTO and open semi-manufactured oil market roundly.This article is based on modern management theory and the practical situation ofChina Aviation Oil Supply Company,obtained the method of qualitative analysis aswell as quantative analysis , aiming at the series of major practical problems of ChinaAviation Oil Supply Company which are under solution , have a systematic researchon them. In the thesis, it uses Business Line Structual Analysis theory to analyze theexterior environment of China Aviation Oil Supply Company, and finds out theinterior problems.Also analyze the interior and exterior environmental element ofChina Aviation Oil Supply Company from the aspect of Quantitiveanalysis ,integrating the analytic hierarchy process, established exterior and interiorelement evaluation matrix , and have a quantative evaluation on the interior andexterior element of the enterprise,then used SWOT method to undertake acomprehensive diagnosis on the interior and exterior element ,and established aSWOT strategic unit matrix,and finally by using the OSPM method , ascertained thestrategic plan for the development of the enterprise. Eventually, by the research on the Development countermeasure,the thesisconstitutes the development countermeasure for China Aviation Oil SupplyCompany ,and clearly explains the overall plan for the development of the company.