Study On Building Materials Market In Shandong

Building materials are the important basic products for both the development ofnational economics and people's life, and building material industry is the basiccolumn industry concerning the national economy and the people's livelihood.This paper takes Shandong building material industrial market as the object ofstudy, comprehensively utilizes the theories of modern economics, marketing,management, industrial development and modern marketing, with the presentsituation of the production and development of Shandong building material industry,has had a thorough analyses on the marketing environment, market demand and futureexpectation, market supply of Shandong building material industry and the influencesthat China has become the member of WTO to Shandong building material industry;and has put forward a series of strategic measures and programs to Shandong buildingmaterial industry on the development of new products, the creating and raising upproduct-branding, the strengthening and expanding the market share of the products inthe market, the development of both domestic and foreign market.This paper tries to utilize the comprehensive proof and analyses in way of macroand micro analyses, but mainly with qualitative analysis and integration of theorieswith practices, and puts forward the real feasible solutions to the topics that studied bythis paper.