Study On Devellopment Strategy Of Auto Industry In Yantai City

The city of Yantai is located in the east of Jiaodong Peninsular, adjacent to Japan,South Korea over the sea. It is one of the 14 opening coastal cities, which were plottedout firstly by the state. In the 1980s of last century, the auto industry in Yantai was in itsinitial stage, during which agricultural vehicles, remodeled cars and auto parts weremain products. In the end of 1990s, Daewoo Group of South Korea invested inautomobile engines in Yantai. Since 2000, Shanghai GM Dong Yue Car Co., Ltd,Shanghai GM Dong Yue Powertrain Co., Ltd, Yantai Beifang Benz Passenger Car Co.,Ltd, Yantai Yanfeng Weishitong Co., Ltd have been established and put into productionin Yantai one after the other, which drive the manufacture of cars and auto-parts inYantai. Yantai auto industry started later, however that time was a favorable stage when theworld auto industry had been in mature development phase, and multinational groupsquickened to transfer auto manufacturing into China. Additionally the establishment andproduction of Shanghai GM Dong Yue Car Co., Ltd provided a good opportunity for therapid development of Yantai auto industry.Based on investigation and research, this thesis analyses the internal and externalenvironment for Yantai auto industry, and gives proposals for Yantai auto industrydevelopment direction, key points, target, strategy and measurement, expecting thatYantai auto industry can keep up with the international auto industry development trendand become the main force for sustaining the development of Yantai industry.