Convention&Exhibition Industry Analysis Of Zhengzhou City

The Convention and Exhibition industry is doing well in the worldwide development; economic development has a great driving effect. In recent years, with Chinese economic development, the exhibition mode, exhibition concept, exhibition technology and media of domestic and international convention and exhibition industry are Changing update. This gives a tremendous opportunity for exhibition enterprises in Zhengzhou City to industrial upgrading, while also increasing the pressure of the Zhengzhou City Convention. Now, Zhengzhou City Convention and Exhibition Industry Research, which also proposed new requirements. I through the analysis of the convention and exhibition industry in order to provide effective reference for the formulation and implementation of the strategic plan for the Zhengzhou Convention and Exhibition, to identify the direction of the opportunities and challenges of the industry environment, and create industry-leading convention and exhibition company.First, this paper defines the meaning of the exhibition industry, and then analyzes the trajectory and the current situation of development of exhibition industry in Zhengzhou City, found that the main problems of the industry, forecasting development prospects and development trends, found that the characteristics of the industry. Second, the analysis of Zhengzhou Convention and Exhibition industry environment:including the macroeconomic factors that affect the industry, the industrial chain, the position and role of industry related parties, industry concentration and strategic group. At last, the exhibition is divided into a trade class exhibition and consumer exhibition, respectively, to study the difference in the mode of operation, marketing and profit models.Through the above analysis, I found that the exhibition industry in Zhengzhou City, is in the fast growing, over the longer term, the industry still has a larger growth, product prices will continue to rise, industry profits are maintained at a relatively high level, with a great space for development. The comb of Zhengzhou convention and exhibition industry chain, refining the core competitiveness of enterprises of different types, which can help the exhibition enterprises to expand the chain. Industry concentration and strategic group analysis, a comprehensive understanding of the characteristics of industry competition and exhibition companies to take advantage of should be in a strategic position in the industry. The analysis of the operating mode of the exhibition, and found that the characteristics and shortcomings, so that enterprises can seek a breakthrough in exhibition mode of operation, marketing and profit models.