Research Into The Brand Of Convention And Exhibition Under The Field Of Public Relations

Convention and exhibition industry, as a kind of new developing industry of high income, high profit, because of its strong an effect of penetration, is praised as " bread of the city "," wind vane of the industry ", being favored by the numerous cities of our country and the great attention of the governments at all levels.With the constant intensification of the economy of convention and exhibition of our country, the development of the convention and exhibition industry has already developed towards quality increasing type from the quantity increasing type. In the face of the impact of foreign convention and exhibition brought by entering the WTO and progressively ripe situation of the market of domestic convention and exhibition, developing the brand convention and exhibition has already become a strategic task of many cities to develop exhibition economies and improve the market competitiveness of convention and exhibition. However, the current situation of the exhibition in our country makes people worried. The convention and exhibition is as many as the hairs on an ox and lacks the really valuable brand exhibition.In fact, our country does not lack some brand convention and exhibition, but the general foundation is quite weak, there are very few ones that can really compete with the international brand convention and exhibition. It traces its cause to being lack of clear understanding about public relations of convention and exhibition, which resulted in the weakness of scientific orientation, mould and management. So it has already become the task of top priority to orient, mould and manage brand convention and exhibition in the field of Public Relations.This research is divided into five parts. Part one mainly puts forward the question, carries on the review to the existing research documents and introduces the research meaning and research innovation, which foreshadows the expansion of the study. On the basis of analyzing the existing brand convention and exhibition.Part two defines and differentiates the relevant concepts and contents of brand exhibition again in the field of Public Relations. Part three studies further the current situation of the brand exhibition in China thoroughly in the field of Public Relations, and points out all sorts of questions caused by shortage of themanagement function of the Public Relations. Part four proposes strategy of brand exhibition by leading in consciousness of Public Relations, orienting brand exhibition, moulding brand exhibition and managing brand exhibition in the field of Public Relations. Part five makes experimental analysis, taking Hunan Agriculture Exposition as an example.