The Research Of Promoting The Enterprise Executive Ability For Gansu Unicom

Management plays a key role in operating an enterprise. The basis of strengthening an enterprise lies in efficient management ways, of which the executive ability standing as the core. Thus, how to promote the ability is pivotal to push forward an enterprise's reforming and development.Up till now, there still exist lots of obstacles hindering Gansu branch of China Unicom from improving its executive ability such as ambiguous executive strategy, unreasonable executive system, narrow-minded marketing operations, and some problems related to poor administration of man-power resources and great discrepancy with its counterparts. These systematic hindrances basically result in a coarse economic growth, unstable business furthering and incomplete management organism of en enterprise. The author suggests that only by establishing a sound executive system, individual executive ability of the staff can be given a full play, and the innermost conflicts occurring during the development of an enterprise can be ultimately solved.How to fully enhance the executive ability of an enterprise such as the Gansu Branch of China Unicom? The author shows that there are the following measures available to counterbalance the obstacles mentioned above. The first is that the belief and confidence in enhancing the executive ability should be strengthened among the administrative circle;The second is that establishing a definite and operable developmental strategy;The third is that transforming the whole operating process and meanwhile improving the executive efficacy;The fourth is that enhancing the consciousness of serving for others and setting the marketing orientation;and the last two ones are respectively that building a well-organized team work, setting up a kind of administrative culture;and speeding up the constructing of the man-power resources system, ensuring its executive effects.Consequently, whether an enterprise wins over the marketing competition or not depends on its promoting of executive ability. The thesis seeks to find out a way to solve the obstacles and problems existing in executive ability.