The Analysis Of Skiing Consumption Market In Jilin Province And The Research Of Suggestion

Objective:In conjunction with the characteristics of skiing sports, the currentskiing market in Jilin Province, and the relationship among factors that affectthe skiing market in Jilin Porvince, this article predominantly utilizes themarketing, the economics, the humanities study, statistics and other relevanttheories to explore developing and improving skiing market in Jilin Province,aimed at proposing reasoning suggestions contributing to the healthy developmentof the consuming skiing market in Jilin Province. Therefore, it will furtherenrich and improve the Sports Marketing theory. Also, this article will furtherexplore how skiing consuming market influences the politics, economics, culture,and education through the investigation of the reciprocal relationship betweenskiing sports and economic development.The research mainly revolves around the skiing market and its contributionto the economic development, especially focuses on the invisible skiing productsmarket such as the skiing games, combining with other relevant training markets,skiing products market, media market, medium market, and the medical and healthmarket, etc. This study aims at identifying the targeting market, exploring thestrategies suitable for the skiing market development, in turn, which helps tostimulate the growth of the local economy.Through the rearch of the current skiing consuming market, several findings arelisted below: Skiing market in Jilin Province still is still at an initial stageof development. At this particular stage of development, the government stillplays a dominant role. Skiing market in Jilin Province is at an initial stageof marketing.The targeting market focuses on the skiing games market, skiingproducts and the athletic training market.The skiing sponsors lack long-termand strategic sponsorship.