Research On The Application Of Relationship Marketing Of RH Company

The traditional market marketing theory believed, The enterprise marketing materially is the enterprise using the internal controllable factor (namely4Ps) makes the positive dynamic response to the exterior not controllable factor, Then promotion product sale entire process. The enterprise market marketing activity core is the formulation and the implementation effective market marketing combination strategy, So long as the marketing strategy utilization is appropriate, The product sale had the guarantee. But, The enterprise is not the life in the vacuum, But is in the competition intensely, in the fast changing social environment. The enterprise and the environment are having the intriguing relations. Not only the enterprise interior has each kind of relations, Moreover has with the outside the very complicated relation. So long as enterprise still in operation, This kind of relation cannot stop. Arises at the historic moment from this one kind of brand-new marketing idea - relations marketing. Relational marketing (relation marketing) a word by white Switzerland (C L. L. Berry) introduced the literature first in 1983 new years. The home comprehensive viewpoint thought the relational marketing is refers to the enterprise through with the main partner between, like the supplier, the customer, the dealer and so on long-term construct, satisfaction strategy partner relations, and fulfills the promise through the mutually beneficial exchange to cause related all quarters together to realize respective goal, thus seeks the communal development.First relates the marketing the beginning and the end point is the value process, next exchange process is relates the marketing the core, finally converses the process is relates the marketing the key to be at. The relational marketing has...