The Development Strategy Of Water Nano Coating Market Saina Company

Saina Company is a joint-stock system, high technology and new technology enterprise which special on nanotechnology research, development and application. The Nano-coating products have achieved the national patent and were included in the 863 program of the national. This kind of coating was lead in the Nato-structure that awarded the product photochemical sterilization after film forming. It can decompose and absorb the harm substance especially the benzene, methylbenzene that was released from the board and the TDI from the polyester coating. It can accelerate the complex ion production when exposed at the florescence lamp, ultraviolet ray and sunshine. The series of products have the super water resisting, washing resisting and self-cleaning function.The demands of environmental protected and high quality water Nano-coating are increased gradually with the gradual increasing needs of the architecture coating, the more strict environmental protection regulations and the increased requirements to the coating performance. The paper analyzed the competitive environment and marketing model.The coating trade was separated two groups at the national marketing development. They are the Pulling Force Group that represents the international brand and the Pushing Force Group that represents the local national brand. The paper try to clearly describe the present situation of the water Nano-coating by anglicizing the competitor in the trade, supplier, customer, succedaneum and potential entrant by utilizing the Competitive Power System of the western strategy author Mr. Mike, Peter. The paper drew the conclusion as below by market analysis Huarun Paints Company and Nippon Paints Company. First, the product technical innovation and propaganda promotion should be included in the company's program; Second, product promotion success or not, it was...