The Study On Development Strategy Of Investment Bank Of Northeast Securities Co.,Ltd.

After ten-year development, the overall business scale of the Investment Bank Department of Northeast Security Company is still very small, and the development level and the profit-earning ability are both comparatively low. In order to adapt to the dramatic changes of the market environment it is very important for the company to set up a development model in a strategic perspective so as to exist and develop continuously. This article will analyze the inner and outer environment of the company by using the theory of strategic management, and try to summarize the company's advantages and disadvantages as well as the opportunities and threats, and find out a suitable, correct and applicable development strategy for the company to increase its core competitive power.With regard to our environment, the method of PEST is used to analyze the political, economic, technological factors, and then the overall situation in this line, structure and main competitors. The analysis of inner strength mainly includes five aspects, the personnel structure, production capacity, managerial ability, technical innovation ability and financial ability.The outcome of the analysis of SWOT:Strengths: firstly, the staff's traditional skills in doing business with clients are mature and steady, and they have an excellent ability to recommend their products to the target clients. Secondly, the department keeps a good relationship with the customers in some areas where it is in a...