The Plan Of Oversea Design Business For Hella C.C. Development Lighting Co.,Ltd

With the incorporate world economy most of the multinationals implement the seven seas stratagem. They establish local development company so that they can keep the competition on the marketing. They should get as much as the customer's requirement and adjust the structure of the products. After that, they should take good use of the advantage of the local country and deploy the worldwide resource, thereby upgrade the profit of the whole group.Germany Hella Lighting Company has over 100 years history, she has established almost 150 companies in 43 countries in all of the world. Both the technique and yield are on the top of the world. In 1985, Hella came to China and then founded single-owned R&D center in 2003. Her internal customers are mainly for Chinese marketing.Recently, there is descendent tendency of the R&D center work capacity. The reasons are as follow: The first, the automobile supplier are effected by the Chinese automobile industry status. The second, it is the result of severity market competition. The third, the advanced product can't development in China because of the limit of the technique. The fourth, function type organization effects badly the development for the company.Generally, the mainly two countermeasures for over capacity are cutting down the capacity, such like reduce the stafftrimmer, and enlarging the portfolio. We should chose the second one after balance the advantages an disadvantages. Then bring forward the idea of oversea business. From the good reverse thinking for the advanced order get by fremdness we can also think that Chinese company also can extend the business to the international, to make the middle and low market for international. The company can't only get more order from international market but also can strong support the Chinese market. In the future the OEMs begin to purchase in the world...