Study On Development & Marketing Strategy Of FAW Medium And Heavy Truck Products

Transportation is the leading industry of domestic economy, while road transportation is an important part of it. So automobile industry is surely support industry of our country.Recently years, there are great improvements in medium and heavy truck industries. The development of transportation market is influenced directly by the condition of most related industries, such as coal, steel, cement, food, petroleum, capital investment, which influence that of the medium and heavy truck market. And with the rapid and steady increase of domestic economy, the business market of medium and heavy truck will be promoted by macro factors, which greatly improved the capital asserts, national debt devotion, basic establishment construction. On the other hand, more and more medium and heavy truck enterprises appear, which get stronger and compete with each other. And they extend their products, and scrabble for the quasi-heavy and medium truck market.In the year 2006, the compete will got more severe. As heading enterprise, FAW is facing severe trial and challenge.By in-deep analysis of medium and heavy truck market, product development strategy is issued for the year 2005 to 2006, in order to expand the market quotient, and increase the production of"FAW-JIEFANG", and provide solution for its application of whole strategy.In 2006, the whole strategy of"FAW-JIEFANG"trademark are: get increment in products with decreased market quotient, and get increment in blank market, and get increment in weak market, and get increment in diversity products, and get increment in increasing market, and get increment in refit vehicles market. Keep the base, extend the boundary. That is to strengthen and consummate the preponderance status of quasi-heavy and FK series products, and up-extend heavy series, and down-nibble the economic products market. What important is to grasp the market spaces of DONGFENG model conventional economic truck and JAC...