The Problems And Solutions Of Green Marketing In Our Country's Estate Enterprise

Current environment question becomes the worldwide basis question.It relates to the entire humanity's survival and the development, the Chinese real estate enterprise faces the question of the enterprise development and the environment coordinates.our country real estate industry development green marketing is the urgent matter inevitably. But because our country enterprise green marketing start late, in addition the economy, the technology base are weak, regardless of the fundamental research marketing practice.In our country it is at the preliminary stage. During affirmation result, must see also has the problem to the real estate industry in the green marketing strategy implementation which very many not yet solves, like the real estate industry structure development is not balanced, the management management level and the technology not high affects the green marketing development, the green effective demand draws insufficiency and so on. These questions all will affect our country green marketing the effective implementation, for this, this article mainly through the comparative analysis method, the situation and the characteristic which will expend in view of our country consumer green, will carry on a theory and the practice exploration to our country real estate industry development green marketing, will have the inspiration and the help by the time to our country real estate industry development green marketing.This article basic conclusion as follows:In our country East-West section provincial capital city room indurstry, all green market has some indifference, all of them are based in the stage which is from the environment marketing to the green marketing transitional stage, the white collar worker chooses when the room all has the certain request to the peripheral environment, but the overall purchase still take the small family as the superiority, the Hangzhou area major part university graduates can choose a hall household, the Chongqing area deal household has also accounted for most proportions in 80 square meter below, moreover in the demand condition first choice, was still convenient by the transportation, to operating location nearly for main consideration condition. This indicated our country East-West section the green effective demand still was insufficient. Our country each place real estate green marketing development also has some difference: (1) as the head eastern part provincial capital city and as the head western provincial capital city basically is in take Hangzhou take Chongqing from the afforested marketing, the environment marketing to in the middle of the green marketing transition stage, but along provincial capital places such as region like Fuzhou, Linchuan also was in needs to develop the afforested marketing, in vigorously the environment marketing stage; (2) in the green effective demand looked, although the green effective demand presents the relative insufficiency, but may see to, the Hangzhou white collar worker is a three room hall is in the majority to the household request, looked according to the present Hangzhou house price, expends concentrates about 700000, but the Fuzhou city also has 36% inhabitant to consider is the house price is appropriate, 27.3% inhabitants choose the house price are in 11-15 ten thousand,...