Research Of Enterprise Ecology System: Ecology Position Theory And Enterprise's Competitive Strategy

The phenomenon of " nature choice" seem to be similar with competition phenomenon between enterprises in the field of economy. The ecology originates the biology, but has already surmounted the scope of the biology. It includes not only the natural science, but also the social science, being a kind of epistemology and methodologies, and is the bridge that the natural science leads to the social science. It can contact the biological phenomenon and economics of the animate nature , management, using the characteristic of the organic world and evolving regulation analysis to explain the non-life thing development phenomenon. With economic integral whole in the world and gradually vigorous market competition, making use of ecological view, including relevant theory of ecological niche, interaction and animal cluster. Through applying natural principle to enterprise's strategy decision-making and common management, point out relevant competition strategy, it can obtain new inspiration and method of resolving problem, so achieve aim to enterprise's individual survival , row and long live.This paper is divided into three parts: First is an introduction, carry on analysis to the research background, introduce the theory foundation of research, and put forward enterprise ecological niche theory and enterprise competition. Second is a main content of this paper: Chapter one analyzes enterprise live, especially characteristics different with animal, and makes it becomes prior condition and basis of this paper research. Chapter two points out ecological system from nature to enterprise, and describes component, ecological characteristics, co-evolution and relevant relation of enterprise ecological system. Chapter three is emphasis of this paper, drawing lessons from relation rules of competition and interaction with each other in nature, analyze and indicate enterprise ecological environment, ecological niche, how to analyze model of competitive rival, and relevant competition and co-operation strategy, building up ecological enterprise mechanism. Chapter four studies that enterprise take advantage of and reform environment with the view of enterprise application to environment changes. Finally is conclusion, summarize main contentsof this paper and research trend in the future.Main standpoint of this paper include: The essence of enterprise ecology and basic request of ecological enterprise. Enterprise ecology can be understood as main management thought of enterprise survival and development, and it requests the entrepreneur should have consciousness and strategy which build up ecological enterprise. Basic request of ecological enterprise is achieving economic excellent management of enterprise ecology, in other words, is combining present benefit of enterprise with long-run profit of the whole society:not only make enterprise enable pursue and efficiently achieve enterprise internal economy, but also external economy. In the meantime, this paper points out analysis model and competition strategy of ecological enterprise competitive rival, and analyzes how to set up ecological enterprise mechanism.