Online Insurance Development Research

With the emergency and popularity of Internet, E-Commerce developed rapidly throughout the world because of its low cost and more convenient operation mode.In finance field, e-commerce also made rapid progress, and a new insurance marketing model, online insurance, which make use of Internet and e-commerce to support the management and marketing of insurance product, appeared. Online insurance in narrow sense is that the insurers provide the customers with information about insurance product and service, accept online insuring, underwriting, complete the trade of insurance and service directly, and the premium transferred to insurers by banks. This thesis studies online insurance in narrow sense.The differences between insurance product and other commodities lie in two characteristics: invisible of insurance product and formulization of insurance contract. These two characteristics make the insurance products are more suitable for sale on Internet than other products. When selling on the Internet, besides some introductory information, insurers also focus on: 1) providing online analysis, helping policy holders to select suitable insurance products; 2) providing online service; 3) providing online claim service.Online insurance is virtual, low cost and interactive. It doesn't change the process of industry exhibition, underwriting, verification, claim, it just use the information technology as a tool to process these procedures more efficiently. Online insurance models includes insurer's website, online insurance mall, online finance mall, online risk trade and online auction market. Not all insurance products are suitable to sell on the Internet; only those insurance products that have fixed procedures, relatively simple, have lower premium are suitable to sell on the Internet. For those products have higher premium and strong personality, complicated, in need of specialist to offer consultancy are still suitable for offline trade.Online insurance has the following incomparable advantages over traditional...