A Study For Enterprise Development Strategy Of Zhong'An Technology Company Ltd.

Along with the rapid development of China's economy, privately-owned enterprises with the main stream as family enterprises constantly emerging and expanding and occupy half of the market in the ascendant security industry, and contribute a lot to the prosperity of national industries. As one of these remarkable privately-owned securities enterprises in China, Zhong'an Technology Co., Ltd. had initiated early, after over 10 years'development, the Company had made preliminary achievements in scale expansion and profit-making, and basically established its position in the industry.As foreign giants constantly entering China, market competition is becoming more complicated and severe, the weakness of domestic security enterprises in small scale, capital and competitiveness are highlighted. Market space is expanding, while the space for surviving is becoming smaller, this is the feeling of most domestic security enterprises. An enterprise survives only when it is both large in scale and powerful in strength. Zhong'an timely adopted the strategies of scale expanding, product diversification and market segmentation. In such a circumstance, the existing family management, unreasonable staff personnel and mechanism and out-of-date operation philosophy will greatly limit the implementation of corporate strategy and the further development of the company.After practical investigation, the paper starts from the operation status and difficulties faced by Zhong'an, analyzes and summarizes the bottle-neck problems urgently needs to be solved, and then puts forward a strategic measures that are suitable for the development of the company by analyzing the internal and external environment of the company, combining the successful experiences of outstanding experiences and base on the actual status of China and the development status of the industry, in order to solve the main problem encountered by Zhong'an in its development.The paper consists of four parts. The first part makes an analysis on the background and current status of Zhong'an. The second part makes an analysis on the internal and external environment of the Company. The third part demonstrates the theoretical basis for preparing the corporate. The fourth part puts forward the comprehensive development strategy of Zhong'an and proposes a good prospectus for the development of Zhong'an.The first party introduces the history of Zhong'an. The Company was established in 1995 as a private company. It entered the security industry as an agent of famous foreign alarming equipments, and took the opportunity to get familiar...